Sunday Letter #27: Back from the Amazon Creator Summit and WOW!


October 26, 2025


Hi friends,

What. A. Week. I’m just back from Palm Springs, where I spent two days at the Amazon Creator Summit, and it was honestly such an incredible experience. The summit brought together influencers from around the world for a few jam-packed days of sessions, surprises, and major inspo. And it happened right after my birthday, so I basically went straight from cake and candles to catching a flight the next morning.

The event itself was amazing. We had educational sessions, panels, and surprise guests like Demi Lovato and Tyra Banks (yes, seriously!). Demi is launching a new Amazon Essentials clothing line, and we got to preview the collection in person. Everything looked and felt so good. I have to say, Amazon has really stepped up its game when it comes to quality.

We also got an early peek at some of the top deals coming for Black Friday, and I have to tell you… it’s going to be so good. One of my personal favorite hair tools, the exact model I use which has never gone on sale before, finally will this year. I can’t spill all the details just yet, but it’ll be worth the wait.

Another exciting update: Charlotte Tilbury, one of my all-time favorite makeup brands, is now officially available on Amazon, and the holiday gift sets that are coming soon are to die for.

Between the sessions and all the brand previews, we got so many thoughtful gifts from the sponsors and partners. And honestly, I can’t keep them all, so I’m going to do a week of giveaways on Instagram to share the love. Keep an eye on my Stories for all the details.

Night one of the summit was a Halloween party, and you know I went all in. I dressed up as a Sun Goddess, using a Pakistani outfit and accessories all sourced from Amazon. Linking everything here so you can recreate it if you want a little celestial glam.

If you’re nosy like I am (zero judgment here), I also made a full list of everything we were gifted. You can peek through it here.

And now, my little list of weekly favorites…

What I’m Loving This Week:


Still buzzing from all the inspiration, feeling so grateful for this community and all the incredible opportunities this work brings.


Until next time,

Fariha

What you may have missed


Thank you for being here and for your likes and comments on my Instagram! Your support keeps my small business going and helps me and my family. Forever grateful for the love!

Until next time,

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